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Accurate, Privacy-Safe Attribution for Modern Advertisers

Sadang Click Tracking is a lightweight, compliant, and highly reliable click-tracking solution designed to give advertisers a clearer understanding of how customers interact with their Google Ads campaigns. It enhances your existing reporting without altering how Google Ads works and without collecting any prohibited or sensitive personal data.

Our solution is built for businesses that require full-funnel visibility, accurate attribution, and transparent measurement while meeting Google’s certification and tracking requirements.

What Sadang Click Tracking Does

Sadang records essential click-level information when a user arrives on your website after clicking a Google advert.
This allows you to:

  • Track which campaigns, ad groups, and keywords are generating engaged visitors
  • Measure performance beyond default Google Ads reporting
  • Attribute leads, purchases, and events back to the original click
  • Support first-party analytics systems (e.g., in-house dashboards or CRM integrations)

Sadang works after the click, on your website, and does not interfere with Google Ads functionality in any way.

Key Features

1. First-Party, Server-Side Tracking

Sadang captures click data using your domain, ensuring measurements remain reliable even as browsers restrict third-party cookies.
This improves data accuracy without violating user privacy or Google Ads policies.

2. Full Attribution Parameters

Sadang automatically recognises and records key Google parameters such as:

  • gclid – Google Click Identifier
  • wbraid / gbraid – privacy-enhanced click identifiers
  • Landing page URL
  • Referrer
  • Device & browser metadata (non-personal)
  • Timestamp and session information

No personal data is collected.

3. Seamless Integration

You can implement Sadang in minutes using:

  • A simple script tag
  • API endpoint integration
  • Tag Manager template
  • Server-side container support

It works alongside Google Analytics, Google Tag Manager, and other analytics tools with no conflict.

4. Consent-Aware Tracking

Sadang supports your existing cookie or consent banner.
Tracking activates only after consent is granted, ensuring compliance with:

  • UK GDPR
  • EU GDPR
  • Google Ads user data policies
  • IAB TCF frameworks (optional)

5. Complete Conversion Mapping

Match downstream events (e.g., purchases, leads, sign-ups, calls) to the original Google click using first-party IDs and time-safe session linking.
This provides complete funnel visibility for ROAS and CPA modelling.

6. No Interference with Google Codes

Sadang does not modify:

  • Google Ads tags
  • Google Ads click parameters
  • Redirects or ad-serving behaviour
  • Conversion tags or remarketing functionality

This ensures the solution is eligible for certification and policy-safe.

How It Works

  1. A user clicks your Google advert.
  2. They land on your website as normal.
  3. Sadang captures the Google click ID and campaign details that Google itself provides in the URL.
  4. This information is stored securely as first-party data.
  5. When the customer later completes an action (such as buying or submitting a form), Sadang links the action back to the original advert.

The result:
You finally know which clicks are valuable and which ones are wasting your budget.

Why Businesses Use Sadang

✔ More Accurate Data Than Browser-Based Tracking

Modern browsers block third-party trackers. Sadang uses server-side and first-party methods, ensuring your numbers remain accurate.

✔ Better Campaign Optimisation

Know exactly which ads, keywords, and audiences lead to real sales—not just clicks.

✔ Cleaner Reporting for Teams & Clients

Your marketing and sales teams get a shared, consistent set of numbers for performance reporting.

✔ Fully Compliant by Design

Sadang follows Google’s policies for:

  • Click tracking
  • User data
  • Measurement
  • Restricted data handling

No personal data is captured, transferred, or stored by default.

Technical Overview

  • Storage: First-party cookies or server sessions
  • Retention: Short, configurable retention windows
  • Security: Encrypted transmission, hashed identifiers where applicable
  • Integrations: CRM, CMS, analytics platforms, server-to-server conversion APIs
  • Support for: GA4, GTM, gtag.js, Google Ads Enhanced Conversions, offline conversions

Conclusion

Sadang Click Tracking offers a compliant, trustworthy, and easy-to-understand method for improving your Google Ads attribution.
It gives marketers the confidence to scale campaigns, control ad spend, and make decisions using accurate, privacy-safe data without compromising Google policy requirements.